[Chinese shoes Network - shoe world GUIDE] a brand is a promise, a man talk "Care" brand to do the same. You just listen to those who say to the consumer's brand slogan in real business activities to honor, and your brand naturally live in the minds of consumers. As we all know, since the beginning of 2010, the local sporting goods enterprises to enter the growth bottleneck, on the one hand it is the channel expansion fatigue, on the other hand is a substantial increase in inventories; on the contrary, foreign brands but still maintained good growth. Many people will say that they have a strong Nike brand equity, and sports resources is extremely rich, but with the growing spending power of the Chinese people to enhance the future will be dominated by foreign brands. Indeed, from a certain point of view, in China, the scale of the sports brand too much, and serious homogenization; and in the global market outside China, you can hardly see the same situation, both past and present. As far as I observed, the pattern of the world's sporting goods market has such three characteristics: First, the global sports brand substantially f cheap jordans online rom sports power, such as Nike, Adidas America and Germany; Second, in developed countries, basically have 3- Under the long-tailed three articles in the field of professional sports, there is a long long tail, by a number of small and medium sized professional brand control, and also; 5 scale local brands, such as Japan, YY, France and other big cock We have to make a smaller tail. Such as running the New-Balance, Tai Nika, Outdoors The NorthFace, board class limit of Vans, surfing O'Neil and so on. Thus, the basic trend of the future of Chinese sports goods market, my judgment is that with China's market size, growth potential, diversity of consumer demand point of view, there will be possible with Nike, Adidas, at the world's few local brands He survived, and some will continue in the area of ??the Red Sea in casual clothing grappling to survive, the rest, if you adhere to the movement route, it must be done in conjunction with a particular professional sports into more segments of the market; however, due to cultural tradition of China's current education system and heavy paper light weapons, the market demand requires a slow p cheap foamposites rocess of accumulation, go this route in the short term more difficult to want to do the General Assembly. And if you take the current route, you need to highly personalized marketing, brand positioning and innovative way. Back to the topic, I would like to remind everybody sporting goods business leaders, who, without their finest hour. After you envy when Nike made and come from behind so-called brand, have not considered in the end that is what brand investment (note the "investment" investment, rather than "spending" Cost;? Not quibble, but different cognitive different results) in good times, the high growth rate of a handsome cover a hundred ugly, when poor year for it? by "Pa Edition" by "CCTV5 + Sponsorship Resources" saturation attack may create in the past, so rely on What is going to win the future? Yes, live is the last word, but the problem is that the money did not spend less, but there is no brand value growth, experiencing a collective clear inventory, meet rising manufacturing and distribution costs, there is no possibility for a change Ideas for species living law? Some people say that science Nike is a dead e Cheap air jordans for sale nd, not law, but have you noticed that Nike at every step by the city to beat us one by one, it is the things you do not want to learn. For example, local brands are now talking about "sports marketing", not to mention signing blindness campaign resources, just "sheep-style management" paid after signed the contract, it is enough to allow you to spend a lot of waste out half. You are not athletes who spend effort, not to give the necessary attention to the development of sports, even reluctant to brains in communication with sports enthusiasts, the only chance you want exposure, just picked peaches leave, then there What is the reason to complain others took your money do not say hello? There is no reason to complain of consumers despise How about you? 2011, Nike engaged in a campaign theme, "With the movement ......", in addition to integrated advertising, the climax of the activities of 80,000 people in Shanghai Stadium, "Nike sink." Visited friends, whether it is sports officials or the media reporter or sports fans, we have given a good evaluation. Fierce look, Nike theme to promote public welfare and even some taste, because cheap jordan shoes for men it is involved in the movement of young people in the call, this is the leading brand in the dry matter. In fact, weekdays, Nike made a single field of investment activity can be millions of budget, and local enterprises compared to its more willing to spend money on consumer experience, spent on creative manufacturing news content; again Check out our common large ones is a little out of money to do the activities, more budget basically gave the media. Of course, you can say that we live in different stages of the Nike brand recognition is more important than the consumer experience. You can do several billion business, and the primitive accumulation stage is long past, you need to stop and think about it, in the end is to do the so-called brand business, still wore a hat selling brand shoes? Earn more wealth can not be taken to another world, then you can leave anything to this world? Now you all want to be the boss, so please come up with the courage to boss, the boss to do the right thing. do the brand seemingly complex theories of various models of various genres sky to fly, in fact, put it bluntly, a brand is a promise, a Retro jordans for sale man talk "Care" brand to do the same. You just listen to those who say to the consumer's brand slogan in real business activities to honor, and your brand naturally live in the minds of consumers. Such as Li Ning said, "let change happen", then you should put resources into it, as some kind of change in the pan movement of consumers to pay their own efforts! Such as Anta said "never stop", since you are the sponsor of the CBA league There is no initiative is to encourage local players to "never stop, to scale new heights" it? Xtep said, "so that movement different", in addition to Nicholas Tse and Villarreal all the players together at TVC which ground cheerful play outside, you bring God and God horse sports horse different? Pick said "I can play", in addition to holding a handful of NBA players and NBA court in place billboards with advertising in the CCTV vote, you can also all day playing with those kids playing street ball point what? Four years ago, Obama said, "Change", reads thus, also put the word you give local enterprises, taking advantage of the foundation under our house and room for growth are pretty good case, and cheap jordans for sale quickly change it, or really late . Although Li Ning was not so good, but do not write it "change" as negative examples, on the contrary, this initiative to change the consciousness of what many brands lack. this writing, no intention to criticize, but the trigger, right and wrong, forgive me for possible problems. (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging)McCartney said, her design was inspired by the British Union Jack, the British non-traditional. [Chinese shoes Network - Brand Dynamics] in designer Stella & middot; under McCartney (Stella McCartney) design, British athletes at the London Olympics will be dressed in dark when sportswear, red sports Shoes appearances. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; McCartney this time and well-known sporting goods business - as well as adidas (Adidas) cooperation, she expressed the hope that her design allows athletes with fashion show . some promising athletes in the London Olympics medal, in the Tower of London shows this group uniforms. Olympic and Paralympic athletes were Cheap air jordan 12 taxi for sale online free shipping wearing uniforms future, including the game of sports apparel, clothing worn during training, when the award wearing the costume, and when worn in a casual "dress the athletes' village" (Village wear). Beginning in 2004, Adidas design products, McCartney said, her design is inspired by the representative of the British Union Jack. However, this design is also her mouth, "non-traditional design", in the design, it is to take into account the performance of athletes, but also to ensure the uniform look and feel can bring confidence to the athletes. McCartney also stressed, not because of the movement, at the expense of style. And while Adidas is not a British brand, but McCartney said, her job is to make athletes wear uniforms after, we can feel that we are part of the same team. However, in addition to a sporting goods business - Nike (Nike) warned the British Olympic Association (British Olympic Association), some of the company's sponsored athletes will probably have to play barefoot on stage, as if wearing the Adidas brand shoes will It is deemed a breach. However, the British Olympic Committee, said that in accordanc Retro jordans for sale e with the practice of previous years, the Olympic Games, athletes will wear the same uniforms and shoes, so this "is simply not an issue." (Chinese shoes Network - the most authoritative and most professional Footwear News)& nbsp; & nbsp; & nbsp; the United States, an attractive sports shoes market & nbsp; Let's analyze the hundreds of millions of US dollars in sports shoes business battlefield. ? Michael Porter's classic "competitive strategy", he proposes structural analysis model industry, the so-called "five force model," he says: the existing competitive situation of the industry, the bargaining power of suppliers, customers bargaining power, the threat of substitute products or services, the threat of new entrants five major driving force of competition, determine the company's profitability. We based the role of these five kinds of power, the state of competition in the US athletic footwear business column chart analysis. First of all, there are high barriers to entry in this field. US athletic footwear industry from the "do not plant," the brand-based companies, large companies in the advertising, product development Cheap air jordan 12 for sale online free shipping , and sales network exports are more cost advantages. More importantly, the brand personality and consumer loyalty gave potential entrants to set up an invisible barrier. Second, the supplier's bargaining power is weak. Because most of the athletic footwear industry inputs are homogeneous, particularly in Nike launched after a wave of outsourcing, more than 90% of the production are concentrated in low-wage countries, far oversupply of labor. Third, the end consumer care sports shoes prices, while more sensitive to fashion, but for the company's profit margin and not a very negative impact. Because if the presence of reduced profits, then this will be offset by lower production in developing countries. In addition, most successful brands in terms of product differentiation, which prevents buyers will continue to convert the brand with the brand image linked. In addition, because the other shoes are not suitable for sport, so it's not completely replace athletic footwear products. Finally, the US athletic footwear market is seen as challenging and is saturated, full of fierce competition and slow growth, so for new entrants cheap jordans for sale mens only a small space. Nike, Adidas and Reebok, these major brand to seize more than half of the market share and remained relatively stable. Through the analysis we can see, on the one hand, this is a coveted market, but barriers to run up, there is a low supply of bargaining power, bargaining power of buyers moderate and did not focus replacement of the product, difficult extrusion profits. On the other hand, when in addition to a high degree of market concentration but no monopoly power, the region where the fighting is very intense. Thus, in this competitive environment, independent of the company's extraordinary profits sustained largely depend on their strategy. Nike, leader of attitude Nike originated in 1962 by Phil. Knight initiative, was named "Blue Ribbon Sports" in the 1970s officially changed its name to Nike. It initially than Adidas sports shoes in the United States take the top spot in the industry, in 1980 accounted for about 50% of US market share. Since then, Nike introduced a proactive marketing activities, signing top athletes, and create a "just do it (Just Do It)" slogan. Nike sneakers positioning its innovative design and technology, high-priced high-quality products. Nike, with a wealth of product types and outstanding design, in 2000 accounted for more than 39 percent of the US athletic footwear market, almost twice the market share of Adidas. From the 1970s, Nike gradually shift from a product-oriented company to a market-oriented company. Its worldwide operations, the company's internal design of high-tech and high-quality products, the production of low-cost countries, and then successfully established through marketing as youth subcultures symbol of the brand. Nike's unique resources, including proprietary products and trademarks, brand reputation, the company's unique culture and human assets. To figure out how to Nike to develop into a competitive advantage on the basis of their resources and strength, we will produce the following, sales, marketing and product development aspects of the analysis of their value chain. In the production chain, from the later 1970s, Nike has put the manufacturing sector outsourcing to many Asian countries. Outsourcing Nike get cheap labor, and get a lot of discounts from suppliers. Also, outsourcing enables customers to quickly get new products from the market, reducing the risk of capital investment. On the other hand, in sales, this "futures" under a single program allows retailers to 5 to 6 months in advance predestined transport pledge 90% of the orders will determine the price at a certain time arrived. This strategy succeeded in reducing inventories to a minimum, and shorten the inventory turnover. In the 2003 fiscal year, Nike had 91 percent of the US footwear shipments in this manner, fiscal year 2002 was 92%, 86% for the financial year 2001 now, Nike has three sales channels: retail, Niketown and electronic Business. Nike Urban Construction stand the 1990s, showing the latest Nike or most innovative products, advertising on the main road, Nike Town is not so much a sales channel, as it is a marketing tool. E-commerce began in the 1990s Nike.com, Nike also allow other Internet companies sell their products. Nike e-commerce strategy to re-ignite a direct relationship with consumers. & Nbsp;MLB tonight will be held (MLB) of the all star game has been preheated for a long time, the brand for its players to launch the all star game boots. But the most impressive is Jordan Brand for the New York Yankees captain Derek Jeter launched "the Milky Way" boots, the silver shoes, full body kit occupation career honors, 14 All Star game in 2000, MVP and so on. 0.jpg (252.71 KB, download times: 0) download attachment save to album 2014-7-16 upload at 15:57 1.jpg (367.01 KB, download times: 0) download attachment save to album 2014-7-16 upload at 15:57 2.jpg (385.35 KB, download times: 0) download attachment save to album 2014-7-16 upload at 15:57ro7a8703_-_copy.jpg (103.9 KB, download number: 0) download attachments saved to the album 2013-8-12 14:53 upload ro7a8704_-_copy.jpg (84.45 KB, download number: 0) download attachments saved to the album 2013-8-12 14:53 upload ro7a8705_-_copy.jpg (124.21 KB, download number: 0) download attachments saved to the album 2013-8-12 14:53 upload ro7a8706_-_copy.jpg (124.43 KB, download number: 0) download attachments saved to the album 2013-8-12 14:53 upload ro7a8707.jpg (97.42 KB, download number: 0) download attachments saved to the album 2013-8-12 14:53 upload