What "brand Meme" is? Biologist Richard? Dawkins discovered a novel gene duplication "Meme" (meme), which promote the process of biological evolution. In his view, we can bequeathed to future generations after the death of two things: Gene (Gene) and Chris Mihm (Meme). "Gene" is bio-genetic, "Meme" is a cultural genes. Tone, concept, punch line, fashion, manufacture or construction methods arcade pot is Mihm, clear thinking, concise ideas, lucid spirit, business model, management philosophy and other things is known as the cultural genes, but also rice Farm. Brand can be seen as a meme complex of "brand meme" is to be understood as the brand's core values ??or brand of genes. To "brand Meme", the external form no right or wrong, for good. Nike, Starbucks, Coca-Cola, Microsoft, Intel, Haier, China Vanke and other famous brands, its "brand Meme" being able to advance with the times, constantly new forms to show up in large quantities, thus showing strong vitality. Maze of globalization, where in your direction? When we told biologist Richard? Dawkins a trip and found that the brand is a cultural gene, "Brand meme" is the spirit of the brand pass cheap jordan shoes for men word. In Dawkins seems, tend to hold high the banner of political meme spread of freedom, democracy, justice, play the role of savior; and the religious meme there is a ruthless doctrine, sinners will suffer "hell fire" threat of punishment, it is a Get means faith. Benign "brand Meme" no political meme "savior" aura, nor religion meme "Hellfire" as a cold, but also had hidden its profitable core, "fallen to" only in altruistic form, must also mobilize all the modern elements themselves to be cool, to obtain an appearance on the breathtaking effect. Bad "brand Meme" predatory Dawkins means by solemn vision for the gene, and finally found an selfish gene machine. As a cultural gene, "Brand meme" was originally purely selfish, it is the operator to open up the market territory. When Henry? Ford to produce cars to market, he initially thought was self-reliance, create, make money, these purely personal matters. But the birth of the car, but a fundamental change in the world. Peter? Drucker believes that Henry? Ford in Detroit launched the revolution, far-reaching and universality of the 20th century, the progress of human society, the changes bro Retro jordans for sale ught about, are unprecedented. It makes any other form of revolution of the 20th century were branded with the mark of the property from. All our welfare today, can be traced to the birth of more or less cars and assembly line production. Thus, Ford Mihm, from early on Stark's "self", jumping to now Stark's "no" was. Reproduction and dissemination of religious meme callously means, unfortunately some bad "brand Meme" clone over. They hanging "no", "save the world" banner, selling a pure self greed. We saw an example of sight Ganoderma pollen, dragon, three oral, Pu real, emerging hospital, Deron like. Big disaster, people's evil and vulgar culture, have become bad "brand Meme" predatory effective means. Down the brothers would have been extraordinary ambition. He saw the shortcomings of our system, there is no diversification of direct financing channels, huge household savings entirely by the bureaucracy entrusted to a bank to take care of internal control, the result of negative interest rates unceremoniously pressure in people's heads. Tang Wanli to dry out a career, to create a range of financial products, to the transformation of China's cheap jordans for sale financial structure, create investment market for the Chinese people often unfortunately, in the process of financial integration in the industry, there are too many unknown trap and barriers. I believe, Tang Wanli, Tang Wanxin not people of the world will begin to cheat, but unconventional thinking occurred thrilling jump, thus creating a business madman, but also laid the curse Delong collapse. Because they violated the "brand meme" growth, reproduction and dissemination mechanism. Products and services across the carefully crafted link, trying to gather funds wandering in some concepts, I am afraid Down brother could leave a mark just greedy. Resistance Kemi Mu: "The real movement quality" and "brand Meme" is not so easy to show up. You do not find it, it anywhere in; if you look for it, you want to build it, but it is hidden in the invisible. In a product who accumulate too many meme, often some of the founders did not know their true "brand meme." Many companies are brand parades around the maze, that as long as the hit advertising in the marketing plan on the line. They want the public to bite, and bite, tight, time and length. However, Cheap air jordans for sale the old saying goes, you can lie in the moment, you can fool all of the people at the moment, you can fool some of the people in I, but you absolutely can not fool all of the people in I! Once the hoax was punctured, buildings when Qingta in an instant. If you really want to build a hundred years old, wanted to build a great brand, you can not just want to take advantage of people's evil, but must first dig out the suitable products and services, "the brand meme." Nike "brand Meme" Everbright excavation process, it is worth learning from. 1987 Nike brand at a turning point, the first place in North America to give Reebok, Reebok and income for the first time behind to reach $ 800 million gap. Nike had suddenly laid off 20% of staff. Then Nike "brand Meme" is a very masculine. Products are mainly for young male athletes. Nike's way out is to go beyond the ambitious, competitive athletes heart grow this core, in order to make themselves closer to a wider consumer groups. Like all brands, Nike does not advance only perish. However, with the Nike accumulated problems, such solutions are the backbone of Nike's many people who became heresy. They wi cheap jordans online ll ask, how dare Nike betray his identity, with those informal, rarely engaged in "real" sports people build a pure sports brand? Nike has occurred hardship digging define your own "brand meme" on. Market performance is just outside this inner reaction hardship. Such narrow orientation, limits the city in such a fiasco Nike often the most important lesson: each brand core has given it an important material force to explore the brand, we must understand the essence of it. Thus, a large-scale reflection began. "What Nike is?" "What is the nature of the Nike brand is the" last, overcome obstacles, get rid of factional disputes, Nike "brand Meme" has been re-approved:? Whether young and old, regardless of professional athletes or full layman, regardless We adhere to a daily runner or just a weekend in the exercise of people, whether it is tennis player or a walk, and even children, Nike have your place in the world, this is the "real movement quality" (Just do it!) . "The real movement quality", the "brand meme" Nike expanded access point, it touches people of all ages a variety of professional practitioners of nerve endings, bringing the rapidly cheap jordans for sale mens expanding market territory. Important experience Nike did not arouse enough attention, so many companies and brands, is still a maze can not find a way out. Discovering "brand Meme" process, the actual process of cleaning up corporate thinking is a process to define the nature and character of the company, which is the core customers, potential customers and employees repeatedly stressed: who you are. Huawei meme: Globalization of specimens "brand Meme" The first is a corporate thinking. Different companies thinking, it will copy a different "brand meme." Globalization is like a giant bellows, many Chinese companies from which, pushed to shoving to find north. We have seen many companies lose money, in order to open up the domestic market; also have seen some companies raised the banner of globalization, can always complain no money on advertising; has also had the experience of sports shoes, clothing, electronics OEM products for international brands OEM, earn poor processing fees; or to acquire or invest in some of the less developed countries well-known brand ...... in many Chinese companies have globalized maze faint head turned to the Whe Cheap air jordan 12 taxi for sale online free shipping n, in 2004, Huawei has become the international market a dazzling star: draw Cisco's intellectual property litigation in the United States, overseas business to 100 percent per year rate of increase, it will reach $ 2 billion this year, next year is expected to reach $ 4 billion composite margin international business reached 50 percent, the industry giant international companies feared. Huawei Ren Zhengfei meme embodies colorful personal will. But its core is: to create first-class products and services in a globalized environment, stubborn to live. 10 years ago, the domestic telecommunications equipment market is still harvested 1000% profit, Ren realized, there will not rely solely on the existence of regional markets telecommunications equipment providers, telecom equipment manufacturers all have to be international standardization. To survive, they must go out. So from 1996, Huawei began globalization layout. Team of people to go out, please come in large number of customers. Huawei more attention to shaping the company according to global standards, please not hesitate to spend huge amounts of money and other IBM with HAY-known internati Retro jordans for sale onal companies stationed Huawei years brought a world-class system and culture, in order to establish a platform for dialogue and context of globalization. 8 years, put in RMB 100 billion! "Huawei's basic mission is to survive. Power technology development in order to survive." Huawei took 10% of annual sales revenue as R & D funding, the past two years more than 15 to 17%. Ren familiar with IBM products and services tied to the mystery, full of independent intellectual property products go, 100 percent of the service just like to go, and premium services often lead the charge to eliminate customer Huawei's strangeness. Huawei is also looking for partners and strategic investors, but are in their own brands for the banner. 2004 draw with Cisco in IP litigation, skilled contributed. Huawei to involve the controversial "8 categories of 21 allegations" of more than 2,000 full source code to get the United States to rigorous review by a third party audit group, the results did not find Huawei infringement. Huawei's global business meme this pure specimen, so that Cisco surprise! A large number of cases have proved, jump in the "brand meme" "Self" cheap foamposites and "no" between the enterprise has a lucid mind and deep skill who will be condensed into a strong ability to reproduce commercial samples; and carry "Hellfire" of greed, eventually playing with fire, into a solo.German shoe store Afew recently with Reebok cooperation for the holiday season to prepare a new GM Canopy "Camo Furylite" joint cover group. The Furylite GM use camouflage pattern over the ballistic nylon making shoes, before and after the end of to ornate suede, and equipped with a low-key white wave point of light in the bottom; and vacuum flask echoes military theme, select army green, supplemented by afew logo embellishment. 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